In its initial introduction to the public, Xiaomi shared videos of the Redmi Note7 being smashed on the ground, the back of the phone used as a chopping board, and even throwing the phone off staircases, to show off its permanence.
Xiaomi decided to take advertising to the next level by sending the phone to outer space and using it to take live photos of space at an altitude of 31,729 meters (most devices would break at such altitude due to pressure).
A video captioned “little King Kong” was posted by Lei Jun, CEO of Xiaomi, showing the phone being launched into space using a balloon. This is a great display to prove the durability of the Redmi Note7 which Xiaomi claims can withstand any environment thanks to the addition of Gorilla Glass 5 on the back and the front side of the phone.
VIDEO: Source (Youtube)