Google uses some algorithm in ranking websites on SERPs, it is less than 3
months since the 2020 Google Core Algorithm was updated but Google is already
looking ahead to 2021. Google has just announced a next update of the 2021
core algorithm with user experience being the main criteria for raking
websites on its SERPs.
The “Google Page Experience” core update
existing factors like page speed, HTTPS (SSL Certificate), page’s
mobile-friendliness, safe browsing, and ads placement in line with its core
web vitals (Largest Contentful Paint, First Input Delay, and Cumulative
Layout Shift ) as its main criterion for ranking pages.
|Criteria for evaluating the user experience for a website. Credits: Google|
Factors For Google’s Core Web Vitals
giving users the best experience, and these web vitals will be used to rank
all websites, they are;
pass mark in this factor, your webpages’ LCP score must be below 2.5
and interactivity, it focuses on the response time between when a user
clicks on a button or URL and when the browser recognizes and responds to
this action. Websites with an FID score less than 100ms
(milliseconds) will get a pass mark in this core criterion.
|The Three Core Web Vitals Used By Google. Source: Chromium
Other Minor Factors Used By Google To Measure User Experience
piracy, pirated contents (contents without the owner’s permission), social
engineering (contents that make visitors harmful activities), or even a
website notorious for its malware, should not be found on your webpages.
Pages defaulting this factor might end up being deindexed from Google’s
Core Update To Be Released In 2021
Webmasters should expect this core update in 2021.
not sure if they will be an announcement 6-months prior to the day that
the 2021 core algorithm is updated. However, website owners are advised
to start implementing these criteria so they can easily adapt to the